Brands capitalise on historical Wimbledon win
A number of brands have capitalised on Andy Murray’s long-awaiting win as Wimbledon champion with themed advertising and publicity stunts. Adidas, which sponsors Murray, was quickest off the mark,...
View ArticleBrand Murray to serve up a new logo for tennis champ
Following his historic win at Wimbledon, Andy Murray is set to enhance his global branding with a new personalised logo to appear on associated merchandise. The move follows the precedent established...
View ArticleStandard Life aims to increase exposure using Murray champion deal
Long-term saving and investment business Standard Life has signed a three-year sponsorship deal with 2013 Wimbledon champ Andy Murray, to give the Edinburgh-based group further exposure in its key...
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